Bachelor in Digital Media, Culture, and Communication (DMC2)

The University of Klagenfurt runs this bachelor's programme in English. It is called Digital Media, Culture, and Communication, or DMC2 for short. The degree is a Bachelor of Arts (BA), 180 ECTS credits, over six semesters. The programme page describes it as a globally deployable all-rounder degree, built on the scientific and theoretical basis of digital media and communication.

What you study

The major is worth 120 ECTS credits and moves from basics to research practice. The basic track covers Introduction to DMC2, Methods & Data Analysis I, Media, AI & Digital Transformations and Digital Media & Communication Practice. The advanced track adds Theory & Research Practice in Digital Media, Methods & Data Analysis II and Datafication. You then pick two thematic tracks of 18 ECTS credits each from Sustainability & Digital Health, Digital Life & Cultures, and Digital Publics & Online Participation. A bachelor's thesis with a seminar (6 ECTS credits) closes the major.

Content follows what the page calls the logic of platforms such as Instagram, TikTok and YouTube. Students look at how topics like sustainability or health compete for attention, how companies and NGOs use strategic communication, and how data trails are analysed. Ethical issues, gender and diversity issues in media and AI also appear in the course list.

How the programme is organised

DMC2 is a bachelor's combination programme. You combine the 120 ECTS major with one minor of 60 ECTS credits or two minors of 30 ECTS credits each. Minors come from culture, languages, technology, economics and management, law and society. Examples on the page include Business and Economics EN, Worlds of English, Informatik, Angewandte KI, Digital Health EN and Statistical Learning EN. Some minors are taught in German or English, so check the individual minor pages for the language.

The introductory and orientation period (STEOP) accounts for 8 ECTS credits and includes DMC2@AAU and Introduction to DMC2: Key Theories and Approaches. You must complete it before continuing, and the page recommends doing it in the first semester. Before finishing the STEOP you may take up to 22 ECTS credits of other courses. A recommended course of study lays out the first two semesters, with course types such as KS, VO, VI and PS. Some courses run only once a year, and some run in parallel time slots.

Who it suits

This suits someone who wants to understand how digital media work rather than just use them. The page asks what digital communication means for society and democracy, so expect theory alongside practice. It also suits students who want room to shape their own profile through a minor, and who are comfortable studying entirely in English. The entry requirement is a general university entrance qualification, such as the Matura, plus English at level B2 of the CEFR.

Admission, language and next steps

There is no special admission procedure. You enrol directly. Admission must happen before the end of the general admission period: 5 September for the winter semester and 5 February for the summer semester. Late admission until 31 October or 31 March is possible only in exceptional circumstances. Applicants whose first language is not English must show English proficiency at the required level.

The teaching language is English. Applications go straight to the University of Klagenfurt, not through a central portal, and the institution's own page gives the application period. At this public university, EU/EEA and Swiss students pay no tuition within the standard duration plus two semesters; other students pay a fee per semester. After the bachelor's, the combination structure opens up master's programmes at Klagenfurt and elsewhere.

During their studies, students learn how platforms such as Instagram, TikTok and YouTube operate and how important topics such as sustainability and health can successfully compete for attention. Students learn how companies and NGOs can use strategic communication to leverage the advantages of digital media by sending content virally and using networks to spread their messages. Everyone who uses digital space leaves data traces behind. That is why there is an increasing need for experts who can interpret and analyse this data. During the course, students acquire the necessary skills to do so.

English language skills (B2) are a prerequisite for admission to the programme.

There is no central application portal in Austria: you apply to the institution, here University of Klagenfurt. For most bachelor’s programmes at public universities the general application period ends on 5 September for the winter semester and on 5 February for the summer semester. The dates are earlier for applicants from outside the EU/EEA and for programmes with an entrance procedure, so confirm the exact date on the programme page. Entry requirements and language tests are set by the institution, so start from the official programme page. Our guides cover tuition fees, the student residence permit and housing.