Bachelor in Tourism and Hospitality Management

This is a three-year Bachelor of Business Administration in Tourism Management, taught entirely in English at Modul University Vienna, a private university. It runs for 180 ECTS over six semesters, with a class size of about 30 students. The programme is built for recent high school graduates with no prior vocational training in tourism or hospitality.

What you study

The first year covers business basics: accounting and management control, maths and statistics, critical thinking and problem solving, advanced business communication, sustainability literacy for business, organisational behaviour and corporate social responsibility, academic writing, microeconomics, and marketing and consumer behaviour. In the second year you take HR management and management development, financial management and investment planning, macroeconomics, new media and e-business applications, marketing research and an empirical project, professional development, hotel industry analytics, principles of business law, and revenue management. The third year includes a bachelor thesis tutorial, entrepreneurship, innovation and business planning, digital transformation and artificial intelligence in business, and a specialisation course. You choose between two specialisations: Tourism Management and Development, or Hospitality Management. The programme also highlights destination management, customer service excellence, revenue and yield management, and tourism marketing strategies.

How the programme is organised

Teaching combines theory with practice. A compulsory internship of 960 hours is part of the degree, and the university provides support in securing a placement. Internships can be in hotel operations, event management, restaurant management, tourism marketing, resort operations, hospitality sales, or travel agencies. There is also an option to study abroad for a semester in New York. A dual-city option lets you complete two years at Hong Kong Polytechnic University's School of Hotel and Tourism Management and earn two degrees, extending the programme to four years. The university says it is the only university in Austria with UN Tourism TedQual accreditation for all its tourism programmes.

Who it suits

This degree suits school leavers who want a business-focused education in tourism and hospitality and are ready for an international, English-taught environment. It is not aimed at people who already have vocational qualifications in the field. If you are interested in destination planning, hotel operations, event management, or tourism marketing, the programme covers those areas. The internship and study abroad options add practical and international experience.

Admission, language and next steps

Applications go directly to Modul University Vienna through its application portal. You need a CV, a letter of motivation, your high school certificate and transcripts, a copy of your passport, a passport-sized photo, proof of English at level B2, and a recommendation letter plus certificates from extracurricular activities. Accepted English tests include TOEFL iBT, IELTS, Cambridge FCE, Pearson PTE Academic, and Duolingo, with minimum scores listed on the university's page. If you do not meet all requirements, you may be admitted on condition of completing a one-semester Foundation Program first. The teaching language is English. As a private university, Modul sets its own tuition fees; the programme page lists a fee per semester. There is no central application portal, so check the university's own page for the application period and exact fees.

This programme is designed for those without prior practical education in the field. Students benefit from the university's support in securing professional experience during their internship semester. Upon graduation, students possess valuable proof of industry expertise, giving a competitive edge for a successful career launch.Through a combination of theoretical knowledge and practical experiences, students will learn how to navigate the complexities of the global tourism market. Students may explore topics such as destination management, customer service, revenue management, and tourism marketing, and equip themselfes with the expertise to create exceptional guest experiences and create their own hospitality brand

Internship for 5-6 months included

There is no central application portal in Austria: you apply to the institution, here Modul University Vienna. Private institutions set their own application periods, admission procedures and fees, so read them on the programme page. Entrance examination, as the register states it: Admission procedure. Entry requirements and language tests are set by the institution, so start from the official programme page. Our guides cover tuition fees, the student residence permit and housing.