Not a fully English programme. The register lists German and English as the language of instruction, so part of the teaching is not in English. Check on the official programme page which parts are taught in English before you apply.
How the fees work. The register lists EUR 363.36 per semester (about EUR 727 a year). Universities of applied sciences set their own fees, so confirm the amount for your intake. The compulsory student union fee (ÖH-Beitrag) is EUR 26.20 per semester.
About this programme
Master in Digital Marketing is a master’s programme at Kufstein University of Applied Sciences in Kufstein, taught in German and English. It runs for 2 years (4 semesters) and carries 120 ECTS credits. The register gives Kufstein as the campus town. It lists the academic degree as Master of Arts in Business, MA. Kufstein University of Applied Sciences is a university of applied sciences in Tyrol.
How it compares
Master in Digital Marketing is one of 6 English-taught Marketing programmes at master’s level in the register, offered by 6 institutions. 6 of them list an annual fee for students from outside the EU, EEA and Switzerland, from EUR 727 to EUR 1,453; this programme lists EUR 727 a year. 2 are at a public university, where EU, EEA and Swiss students pay no tuition within the standard duration plus two semesters.
What the register says
This program focuses on developing skills in digital marketing management, media, and the latest communication technologies. Students learn to create user-centered, cross-media content, with generative AI playing a key role. Hands-on projects and personalized electives prepare graduates for leadership positions in the marketing and communications industry. The blend of subject matter expertise, social skills, and project management skills makes them highly sought-after experts in the digital world.
Der Studiengang wird Vollzeit auf Englisch und berufsbegleitend auf Deutsch angeboten.
Text as the Austrian national register publishes it. Some entries are in German. For the current content and structure, use the official programme page.
Before you apply
There is no central application portal in Austria: you apply to the institution, here Kufstein University of Applied Sciences. Universities of applied sciences set their own application periods and admission procedures, so read them on the programme page. Entrance examination, as the register states it: Admission procedure. Entry requirements and language tests are set by the institution, so start from the official programme page. Our guides cover tuition fees, the student residence permit and housing.
Facts on this page come from the Austrian national register (BMFWF open data and studienwahl.at, which states the language of instruction). Fees are in euros as the register lists them. "Not listed" means the register has no figure, not that the programme is free. Always confirm requirements, fees and dates with the institution.
Quick answers
Is Master in Digital Marketing taught in English?
Partly. The register’s study finder lists the language of instruction as German and English at Kufstein University of Applied Sciences. Some of the teaching is not in English, so check on the programme page which parts are taught in English before you apply.
How long does it take?
The register records 2 years (4 semesters) of study and 120 ECTS credits. Sixty ECTS credits are one academic year of full-time study.
Where is it taught?
The register lists Kufstein as the campus town for this programme at Kufstein University of Applied Sciences.
How do I apply?
There is no central application portal in Austria: you apply to the institution, here Kufstein University of Applied Sciences. Universities of applied sciences set their own application periods and admission procedures, so read them on the programme page.
Is there an entrance examination?
The register gives: Admission procedure. Details of any admission or aptitude procedure are on the programme page at Kufstein University of Applied Sciences.
What does it cost?
The register lists EUR 363.36 per semester (about EUR 727 a year). Universities of applied sciences set their own fees, so confirm the amount for your intake. The compulsory student union fee (ÖH-Beitrag) is EUR 26.20 per semester. Fees are in euros as the register lists them; confirm the amount for your intake with Kufstein University of Applied Sciences.
Is this programme officially listed?
It comes from the Austrian national register (BMFWF open data and studienwahl.at, which states the language of instruction). The OeAD, the Austrian agency for international education, publishes the official information for international students at studyinaustria.at. The programme page at Kufstein University of Applied Sciences is linked from this page so you can compare.
Same subject and level at other institutions
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Master in Marketing
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