Master in Marketing and Branding

Master in Marketing and Branding is one of 6 English-taught Marketing programmes at master’s level in the register, offered by 6 institutions. 6 of them list an annual fee for students from outside the EU, EEA and Switzerland, from EUR 727 to EUR 1,453; this programme lists EUR 1,453 a year. 2 are at a public university, where EU, EEA and Swiss students pay no tuition within the standard duration plus two semesters.

The Master's in Marketing and Branding at the University of Innsbruck is a two year, full time programme taught in English. It runs over four semesters and carries 120 ECTS credits, and it sits in the Faculty of Business and Management. The degree you graduate with is a Master of Science, MSc.

What you study

The programme goes deeper into marketing and branding theory and practice. The page names its focus areas: strategic grounding, digital change, future trends, sustainability, and responsible managerial decision-making and behaviour.

You work on strategic marketing, marketing research and marketing processes, and you build skills in brand building and brand management. The programme also trains you to do scientific research and to apply marketing and branding theories and methods on your own.

Alongside the subject knowledge, the degree develops managerial and social competences. The aim is that you can make well-reflected, evidence-based decisions in complex organisations and markets.

How the programme is organised

It is a full time degree over four semesters, worth 120 ECTS. The programme is internationally oriented and the page says it values openness and diversity, creativity and reflexivity.

There is a choice of elective courses, and the timing of your start matters here. The page strongly recommends starting in the winter semester to avoid study delays. If you begin in the summer semester, you can only attend one elective course.

The degree belongs to the University of Innsbruck's economics programme, which also covers management, marketing, finance, economics and tourism. Economic research at the university is centred in the Centre for Economic Research, part of the Economy, Politics and Society research area, where economic, organisational, political and social structures are studied from an interdisciplinary angle.

Who it suits

This suits you if you want to go further into marketing and brand management in an international setting. The teaching is practice-oriented but firmly based on current academic knowledge, so you should be comfortable with both theory and its application.

The programme is aimed at future mid-level and top-management leaders. The stated goal is to train creative business experts who can work across different cultures. If you are thinking about starting your own business, the university also offers an Extension Programme Entrepreneurship as a supplementary option.

Admission, language and next steps

You need a relevant bachelor's degree or equivalent, plus language certificates. The teaching language is English, so plan for the language evidence the admission process asks for.

There is no central application portal. You apply directly to the University of Innsbruck, and its programme page gives the application dates and deadlines. The page also links to a student advisory service if you want help choosing the right degree.

After the master's, the university lists doctoral programmes, including the PhD Programme Management, as further options, along with continuing education and career services.

The Master’s programme in Marketing and Branding offers students advanced insights into marketing and branding theory and practice with a focus on its strategic grounding, digital change, future trends, sustain­ability and responsible managerial decision-making and behavior.
The programme is inter­nationally oriented and values openness and diversity, creativity and reflexivity. Graduates will enjoy a practice-oriented education, firmly based on current academic knowledge, and develop managerial and social competences, which will enable them to make well-reflected, evidence-based decisions in complex organizational environ­ments and markets.

There is no central application portal in Austria: you apply to the institution, here University of Innsbruck. A public university sets the admission requirements and dates for this level, so read them on the programme page. Entrance examination, as the register states it: No. Entry requirements and language tests are set by the institution, so start from the official programme page. Our guides cover tuition fees, the student residence permit and housing.