How the fees work. EU/EEA and Swiss students pay no tuition within the standard duration plus two semesters, then EUR 363.36 per semester. Most other students pay EUR 726.72 per semester (about EUR 1,453 a year); nationals of a list of least developed countries are exempt. The compulsory student union fee (ÖH-Beitrag) is EUR 26.20 per semester.
About this programme
Master in Marketing is a master’s programme at WU Vienna University of Economics and Business in Vienna, taught in English. It runs for 2 years (4 semesters) and carries 120 ECTS credits. The register gives Vienna as the campus town. It lists the academic degree as Master of Science, MSc. WU Vienna University of Economics and Business is a public university in Vienna.
How it compares
Master in Marketing is one of 6 English-taught Marketing programmes at master’s level in the register, offered by 6 institutions. 6 of them list an annual fee for students from outside the EU, EEA and Switzerland, from EUR 727 to EUR 1,453; this programme lists EUR 1,453 a year. 2 are at a public university, where EU, EEA and Swiss students pay no tuition within the standard duration plus two semesters. The same programme title is offered at 2 institutions, so compare the content, campus and requirements before you choose.
What the register says
Based on a relevant bachelor’s degree or equivalent first degree, the master's programme in Marketing provides the students with the necessary academic and practical skills and knowledge to develop strategic marketing plans in an ever-changing economic environment at national and international level and to implement these plans in marketing programmes. The students will learn the skills that are necessary to competently structure complex marketing problems and use high-performance analytical techniques and decision-making tools. Graduates will have acquired comprehensive skills to apply various theoretical-conceptual approaches and empirical methods to specialised areas of marketing.
Text as the Austrian national register publishes it. Some entries are in German. For the current content and structure, use the official programme page.
Before you apply
There is no central application portal in Austria: you apply to the institution, here WU Vienna University of Economics and Business. A public university sets the admission requirements and dates for this level, so read them on the programme page. Entrance examination, as the register states it: Admission procedure. Entry requirements and language tests are set by the institution, so start from the official programme page. Our guides cover tuition fees, the student residence permit and housing.
Facts on this page come from the Austrian national register (BMFWF open data and studienwahl.at, which states the language of instruction). Fees are in euros as the register lists them. "Not listed" means the register has no figure, not that the programme is free. Always confirm requirements, fees and dates with the institution.
Quick answers
Is Master in Marketing taught in English?
Yes. The register’s study finder lists English as the language of instruction at WU Vienna University of Economics and Business. Confirm the language of the examinations and the thesis with the institution.
How long does it take?
The register records 2 years (4 semesters) of study and 120 ECTS credits. Sixty ECTS credits are one academic year of full-time study.
Where is it taught?
The register lists Vienna as the campus town for this programme at WU Vienna University of Economics and Business.
How do I apply?
There is no central application portal in Austria: you apply to the institution, here WU Vienna University of Economics and Business. A public university sets the admission requirements and dates for this level, so read them on the programme page.
Is there an entrance examination?
The register gives: Admission procedure. Details of any admission or aptitude procedure are on the programme page at WU Vienna University of Economics and Business.
What does it cost?
EU/EEA and Swiss students pay no tuition within the standard duration plus two semesters, then EUR 363.36 per semester. Most other students pay EUR 726.72 per semester (about EUR 1,453 a year); nationals of a list of least developed countries are exempt. The compulsory student union fee (ÖH-Beitrag) is EUR 26.20 per semester. Fees are in euros as the register lists them; confirm the amount for your intake with WU Vienna University of Economics and Business.
Is this programme officially listed?
It comes from the Austrian national register (BMFWF open data and studienwahl.at, which states the language of instruction). The OeAD, the Austrian agency for international education, publishes the official information for international students at studyinaustria.at. The programme page at WU Vienna University of Economics and Business is linked from this page so you can compare.
Same subject and level at other institutions
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Master in Marketing
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