Bachelor in Global Sales and Marketing

Bachelor in Global Sales and Marketing is one of 3 English-taught Marketing programmes at bachelor’s level in the register, offered by 3 institutions. 3 of them list an annual fee for students from outside the EU, EEA and Switzerland; this programme lists EUR 727 a year.

The Global Sales and Marketing bachelor at the University of Applied Sciences Upper Austria is taught entirely in English at the Steyr campus. It is a full-time degree over six semesters, 180 ECTS, and you graduate with a Bachelor of Arts in Business (BA). The programme is built around the export side of business: selling, marketing and managing international operations for companies that work across borders.

What you study

The curriculum is split into three blocks. Professional competence makes up 108 ECTS and covers sales, marketing and the business side of export. Cross-cultural competence and social competence add 42 ECTS, and transfer competence accounts for 39 ECTS. The head of studies describes the content as broad and in-depth, running from sales and marketing to intercultural management and leadership. Native speakers teach two further foreign languages and give insight into their cultures. No subject-specific prior knowledge is required to start; the page says your interest in the subject is what matters.

How the programme is organised

You study full time. The third semester is a compulsory semester abroad, with the option to study at one of around 100 partner universities. In the sixth semester you complete a nine-week internship, either abroad or at home. Practical projects with partners in the export industry run alongside the courses, and the programme says its research findings are fed directly into teaching. The annual intake is 51 students. The top 30 per cent of students can earn a double degree at one of nine partner universities in Belgium, Colombia, the Czech Republic, Georgia, Finland, Poland and Taiwan.

Who it suits

This degree is for someone who wants to work in international business, especially export, sales and marketing. Austria exports more than half of what it produces, and the programme is explicit that it trains people for that world: industrial plants, machinery, technological goods and services. If you like the idea of working with customers and partners in different countries, learning languages, and spending a semester abroad, it fits. The page describes graduates as ready for a company of any size in any sector.

Admission, language and next steps

You need a university entrance qualification, such as A-Levels, a university pre-entry certificate or a completed vocational matriculate exam. The admission process is an English test and an interview. You can apply at any time and submit your school-leaving certificate later, even in autumn. The general application deadline is 30 June, and for applicants who need a visa it is 31 May. Applications go directly to the institution, not through a central portal. The teaching language is English. The page also mentions online study talks for the bachelor and master programmes, which are a low-pressure way to ask questions before applying.

The globalization and digitalization of the world economy create interesting challenges and opportunities to work in the export sector and internationally operating companies. Austria’s export economy has succeeded in setting international, sustainable standards and solutions in many fields, notably industrial plants, machinery, technological goods and services. These global operations generate a great demand for suitably qualified sales and marketing personnel. The bachelor’s degree program Global Sales and Marketing is designed to provide its students with all the skills they need to meet this demand and is held entirely in English.

There is no central application portal in Austria: you apply to the institution, here University of Applied Sciences Upper Austria. Universities of applied sciences set their own application periods and admission procedures, so read them on the programme page. Entrance examination, as the register states it: Admission procedure. Entry requirements and language tests are set by the institution, so start from the official programme page. Our guides cover tuition fees, the student residence permit and housing.