Not a fully English programme. The register lists German and English as the language of instruction, so part of the teaching is not in English. Check on the official programme page which parts are taught in English before you apply.
How the fees work. The register lists EUR 363.36 per semester (about EUR 727 a year). Universities of applied sciences set their own fees, so confirm the amount for your intake. The compulsory student union fee (ÖH-Beitrag) is EUR 26.20 per semester.
About this programme
Bachelor in Design & Product Management is a bachelor’s programme at Salzburg University of Applied Sciences in Puch, taught in German and English. It runs for 3 years (6 semesters) and carries 180 ECTS credits. The register gives Kuchl as the campus town. It lists the academic degree as Bachelor of Arts in Business, BA. Salzburg University of Applied Sciences is a university of applied sciences in Salzburg.
What you will study
The Design & Product Management bachelor's at Salzburg University of Applied Sciences sits between design and business. The programme's own line for it is "Bridging the Design and Business Gap". You learn to design with purpose, beauty and responsibility, and you add strategic thinking, business expertise and entrepreneurial know-how on top. It is a full-time degree at the Kuchl Campus, 6 semesters and 180 ECTS, and it ends with a Bachelor of Arts in Business (BA).
What you study
The foundation covers the fundamentals of design, product management, branding and professional craftsmanship. That includes model and prototype construction, communication and advertising, CAD and image editing, film and photography, and language and presentation skills. Business administration, marketing and branding run alongside the design work.
From the third semester you pick one of three study tracks and stay with it for the rest of the programme:
- Furniture Design
- Industrial Design
- Interior Architecture
The campus setting matters here. Teaching happens at the Sustainability Campus Kuchl, in the Salzburg mountains, and the aim is not only aesthetic, functional and desirable projects but also a contribution to moving the economy towards sustainability and a circular economy.
How the programme is organised
It is full-time, three years, six semesters, 180 ECTS. The programme is highly practice-oriented: core content is delivered through hands-on projects, often in collaboration with companies. The foundation comes first, then your chosen track from the third semester onwards. The teaching language is German and English, so the programme is partly taught in English and you should check which parts. There are 36 study places per year. The programme page also points to a semester abroad and an internship, and a master's in Design & Product Management at the same institution if you want to go further into design strategy and design leadership.
Who it suits
You suit this if you want to make things and also understand the business around them. The programme expects you to be comfortable with craft and workshop work (models, prototypes) as well as with CAD, image editing and presentation. Choosing a track early helps: furniture, industrial products or interiors. If you care about sustainability and circular economy as design questions rather than slogans, the Kuchl campus is built around that.
Admission, language and next steps
Applications go straight to Salzburg University of Applied Sciences, not through a central portal. The institution's own programme page gives the application period and the process, so check it there. As a university of applied sciences it sets its own tuition; the page lists a tuition fee per semester plus a student union fee per semester. The teaching language is German and English, so check which parts are taught in which language before you apply. The next step is the programme page: read the curriculum, look at the student showcase, and note the application dates.
What the register says
An eye for aesthetics and a sense of functionality: nowadays, the requirements for modern design are tougher than ever. Art often finds itself harmonising design requirements and technical conditions, as well as the economic and ecological requirements of today's global world. The result: exceptional products that not only flatter the eye but also come with the utmost ease of use. In the Design & Product Management bachelor's degree, students will learn how to bring all of these challenging points together and become a sought-after specialist.
Text as the Austrian national register publishes it. Some entries are in German. For the current content and structure, use the official programme page.
Job opportunities after graduating
- Furniture design
- Industrial design
- Interior architecture
- Product management
- Branding and marketing
- Design and business roles where ideas are turned into products
Before you apply
There is no central application portal in Austria: you apply to the institution, here Salzburg University of Applied Sciences. Universities of applied sciences set their own application periods and admission procedures, so read them on the programme page. Entrance examination, as the register states it: Admission procedure. Entry requirements and language tests are set by the institution, so start from the official programme page. Our guides cover tuition fees, the student residence permit and housing.
Facts on this page come from the Austrian national register (BMFWF open data and studienwahl.at, which states the language of instruction). Fees are in euros as the register lists them. "Not listed" means the register has no figure, not that the programme is free. Always confirm requirements, fees and dates with the institution.
Quick answers
Is Bachelor in Design & Product Management taught in English?
Partly. The register’s study finder lists the language of instruction as German and English at Salzburg University of Applied Sciences. Some of the teaching is not in English, so check on the programme page which parts are taught in English before you apply.
How long does it take?
The register records 3 years (6 semesters) of study and 180 ECTS credits. Sixty ECTS credits are one academic year of full-time study.
Where is it taught?
The register lists Kuchl as the campus town for this programme at Salzburg University of Applied Sciences.
How do I apply?
There is no central application portal in Austria: you apply to the institution, here Salzburg University of Applied Sciences. Universities of applied sciences set their own application periods and admission procedures, so read them on the programme page.
Is there an entrance examination?
The register gives: Admission procedure. Details of any admission or aptitude procedure are on the programme page at Salzburg University of Applied Sciences.
What does it cost?
The register lists EUR 363.36 per semester (about EUR 727 a year). Universities of applied sciences set their own fees, so confirm the amount for your intake. The compulsory student union fee (ÖH-Beitrag) is EUR 26.20 per semester. Fees are in euros as the register lists them; confirm the amount for your intake with Salzburg University of Applied Sciences.
Is this programme officially listed?
It comes from the Austrian national register (BMFWF open data and studienwahl.at, which states the language of instruction). The OeAD, the Austrian agency for international education, publishes the official information for international students at studyinaustria.at. The programme page at Salzburg University of Applied Sciences is linked from this page so you can compare.