How the fees work. The register lists EUR 363.36 per semester (about EUR 727 a year). Universities of applied sciences set their own fees, so confirm the amount for your intake. The compulsory student union fee (ÖH-Beitrag) is EUR 26.20 per semester.
About this programme
Master in Innovation & Management in Tourism is a master’s programme at Salzburg University of Applied Sciences in Puch, taught in English. It runs for 2 years (4 semesters) and carries 120 ECTS credits. The register gives Puch as the campus town. It lists the academic degree as Master of Arts in Business, MA. Salzburg University of Applied Sciences is a university of applied sciences in Salzburg.
How it compares
Master in Innovation & Management in Tourism is one of 4 English-taught Tourism Management programmes at master’s level in the register, offered by 4 institutions. 3 of them list an annual fee for students from outside the EU, EEA and Switzerland; this programme lists EUR 727 a year.
What you will study
This is a part-time Master's programme at Salzburg University of Applied Sciences, taught entirely in English at the Campus Urstein in Puch. It takes four semesters and 120 ECTS, and it awards a Master of Arts in Business (MA). The programme accepts 35 students per year.
What you study
The programme is built around four key areas.
- Innovation Management in Tourism: strategic innovation management in tourism, innovative and creative thinking, innovative product development, and the start-up eco-system.
- Experience and Transformational Design: experience and transformational design theory, case studies and projects, positive psychology in tourism, and real-life event design projects.
- Digital Transformation in Tourism: digital transformation fundamentals and research projects, smart tourism solutions, tourism data intelligence, and artificial intelligence in tourism.
- Sustainability in Tourism: sustainable destination development, climate change and its effects on global tourism, social sustainability in tourism, and green finance.
Across these areas the programme also covers diversity and internationalisation (working in an international environment, hybrid cultures, globalisation, managing across borders and cultures) and corporate communication and management (corporate management, human resources and leadership, communication, finance). Applied research runs through the programme: tourism research, the eTourism-Lab and case studies.
How the programme is organised
It is a part-time degree. Lectures run on Monday and Tuesday from 8am to 6pm and on Wednesday from 8am to 1pm. One to two block weeks per semester are possible. In the first semester there are two extra-curricular tutorials held outside regular lecture times; they are optional but highly recommended. Practical relevance comes from experts and managers teaching, hands-on experiences, projects and master theses with industry partners. Students can also spend a semester abroad at one of the programme's partner universities.
Who it suits
The programme is aimed at people who want to work as specialists or in middle and upper management in tourism, and who want the skills to drive innovation strategically in tourism markets. It suits students who are ready to work in an international environment and want a management-based degree with a strong digital and sustainability focus. The part-time schedule with weekday daytime lectures means you should plan your week around the fixed teaching days.
Admission, language and next steps
Teaching and examinations are completely in English. There is no central application portal: you apply directly to Salzburg University of Applied Sciences, and the programme's own page gives the application period and requirements. As a university of applied sciences it sets its own tuition fee; the programme page states the fee per semester plus the student union fee. Contact the programme office at office.bt@fh-salzburg.ac.at with questions about the degree or your application.
What the register says
The master's programme addresses the expectations of guests in the ever-changing tourism sector. The international, management-based programme familiarises you with new travel trends and equips you with the necessary skills to become a leader in global tourism. In addition to specialised knowledge in experience design the curriculum also addresses topics such as product development, storytelling, e-tourism, entrepreneurship and other key aspects of the travel sector. To cover a comprehensive range of relevant topics the master's programme is based on the following general foci: innovation, corporate communications, applied research, practical relevance, diversity.
Text as the Austrian national register publishes it. Some entries are in German. For the current content and structure, use the official programme page.
Job opportunities after graduating
- Specialist or manager in middle and upper management in the international tourism industry
- Strategic innovation management in tourism
- Innovative product development in tourism
- Experience and transformational design, including event design projects
- Digital transformation and smart tourism solutions
- Tourism data intelligence and artificial intelligence in tourism
- Sustainable destination development
- Corporate management, human resources and leadership, communication or finance in tourism organisations
Before you apply
There is no central application portal in Austria: you apply to the institution, here Salzburg University of Applied Sciences. Universities of applied sciences set their own application periods and admission procedures, so read them on the programme page. Entrance examination, as the register states it: Online application and interview. Entry requirements and language tests are set by the institution, so start from the official programme page. Our guides cover tuition fees, the student residence permit and housing.
Facts on this page come from the Austrian national register (BMFWF open data and studienwahl.at, which states the language of instruction). Fees are in euros as the register lists them. "Not listed" means the register has no figure, not that the programme is free. Always confirm requirements, fees and dates with the institution.
Quick answers
Is Master in Innovation & Management in Tourism taught in English?
Yes. The register’s study finder lists English as the language of instruction at Salzburg University of Applied Sciences. Confirm the language of the examinations and the thesis with the institution.
How long does it take?
The register records 2 years (4 semesters) of study and 120 ECTS credits. Sixty ECTS credits are one academic year of full-time study.
Where is it taught?
The register lists Puch as the campus town for this programme at Salzburg University of Applied Sciences.
How do I apply?
There is no central application portal in Austria: you apply to the institution, here Salzburg University of Applied Sciences. Universities of applied sciences set their own application periods and admission procedures, so read them on the programme page.
Is there an entrance examination?
The register gives: Online application and interview. Details of any admission or aptitude procedure are on the programme page at Salzburg University of Applied Sciences.
What does it cost?
The register lists EUR 363.36 per semester (about EUR 727 a year). Universities of applied sciences set their own fees, so confirm the amount for your intake. The compulsory student union fee (ÖH-Beitrag) is EUR 26.20 per semester. Fees are in euros as the register lists them; confirm the amount for your intake with Salzburg University of Applied Sciences.
Is this programme officially listed?
It comes from the Austrian national register (BMFWF open data and studienwahl.at, which states the language of instruction). The OeAD, the Austrian agency for international education, publishes the official information for international students at studyinaustria.at. The programme page at Salzburg University of Applied Sciences is linked from this page so you can compare.