Master in Media and Convergence Management

Master in Media and Convergence Management is one of 32 English-taught Business Administration programmes at master’s level in the register, offered by 19 institutions. 29 of them list an annual fee for students from outside the EU, EEA and Switzerland, from EUR 727 to EUR 1,453; this programme lists EUR 1,453 a year. 18 are at a public university, where EU, EEA and Swiss students pay no tuition within the standard duration plus two semesters.

The Master's in Media and Convergence Management at the University of Klagenfurt looks at what happens when media, technology and business stop sitting in separate boxes. A smartphone carries a film, a game and a book at once. A newsroom and a marketing team work on the same story. The programme is built around that blurring of boundaries, especially in the TIMES industry (Technology, Information, Media, Entertainment and Security).

What you study

The curriculum is run jointly by three faculties: Humanities, Management and Economics, and Technical Sciences. That mix shows up in the required subjects. You take Complementary Subjects (16 ECTS) covering media and communication theories, organisational communication, business management and media informatics, including a Media Informatics Lab. Organisational Communication and Media Management (OAM) carries 14 ECTS, with courses on media economics, convergence management and MCM project management. You also take Quantitative and Qualitative Methods for Media Research (4 ECTS), Distributed Multimedia Systems (4 ECTS), Human Centered Computing (8 ECTS), Innovation and Marketing (8 ECTS) and Law (8 ECTS), which includes media law and IT law.

Electives let you lean towards Media and Communication, Multimedia Systems, or Innovation, Marketing and Law. There is room for a further 8 ECTS of electives and 6 ECTS of options. The master's thesis is worth 28 ECTS.

How the programme is organised

It runs over four semesters and 120 ECTS, taught in English. A recommended course of study maps out the semesters, and some courses are scheduled on a cyclical basis, though exams can be taken on set dates through the year. Teaching mixes lectures (VO), courses with continuous assessment (KS) and courses combining formats (VC). Several courses have compulsory attendance. The programme admits a limited number of students each year, and they come from all over the world.

You can spend time abroad through Erasmus+ or Joint Study, either as a full semester or as a shorter period counted within Electives II (8 ECTS). The university also offers an entrepreneurship certificate and language courses alongside your studies.

Who it suits

The programme is interdisciplinary by design. You can enter with a bachelor's in cultural, economic or technical sciences. Graduates of Klagenfurt's Media and Communications, Applied Informatics, Applied Business Administration, Business and Law or Information Management degrees qualify, and similar degrees from other institutions are welcome. If you want to work where editorial content, marketing and technology meet, this is aimed at you.

Admission, language and next steps

There is a special admission procedure. You register online, then upload a motivation video in English, a CV, a transcript of records, a certificate of English skills, your bachelor's certificate in English and a copy of your passport. Incomplete applications are not considered. A committee appointed by the programme director reviews the papers and informs every candidate in writing. English at C1 level is required at the time of application.

Applications go directly to the University of Klagenfurt, not through a central portal. The programme page gives the registration period for the special admission procedure. At a public university, EU/EEA and Swiss students pay no tuition within the standard duration plus two semesters; other students pay a fee per semester.

The English-language master’s programme in Media and Convergence Management imparts key skills in the fields of media and communication, management and marketing, and technology. The programme focuses on technical, media, content-related and cross-industry convergence.

There is no central application portal in Austria: you apply to the institution, here University of Klagenfurt. A public university sets the admission requirements and dates for this level, so read them on the programme page. Entrance examination, as the register states it: Admission procedure. Entry requirements and language tests are set by the institution, so start from the official programme page. Our guides cover tuition fees, the student residence permit and housing.